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Deserve

Building products on the modern card stack.

Managed fintech integrations and product workflows across card issuing, KYC/AML, fraud, and disputes for co-branded credit card programs involving partners including Marqeta, Evolve Bank, Visa, and Mastercard.

Payments · Card Issuing · KYC/AML · Disputes · Rewards · Credit Infrastructure

Notable accomplishments

  • Analyzed user behavior during origination/onboarding to ship changes that resulted in ~12% reduction in dropoff.
  • Leveraged network level transaction data to create an auto-resolution system for fraudulent and invalid disputes, reducing human-reviewed disputes volume by up to 40%.
  • Led the implementation of crypto and stocks cashback programs, increasing cardholder value and engagement.

Tools and systems

  • Figma

    Source of truth for UI/UX design and bridge between Design & Engineering teams

  • Databricks

    Used for SQL queries and data analysis

  • MixPanel

    Monitor/analyze granular user behavior and actions

  • Marqeta

    Card Issuance and Payment Rail partner

  • Confluence/Jira

    Central product documentation for PRDs, schemas, and engineering tasks